Tips and Tricks to Boost Your ROI during the Summer Slowdown.
Summer is here and many in the industry know that things can slow down for adult affiliate traffic. The reasons for this are pretty clear: people spend more time outside, they go on vacations with their families, and they typically spend less time browsing online for a hot date or hook up, or looking at cute cam girls. However, we have a few tips for you to avoid that summer slump and keep your numbers on the upside while everyone enjoys the summer sun.
- Keep things seasonal. Make your advertising fit the season. This will make potential customers excited about what you are offering. Advertising AFF as a way to meet a fling while on a vacation is a great way to capitalize on summer activities, and keep people coming in for some exciting hook up adventures throughout the steamy summer. Using pictures of summer imagery like beaches, cold drinks and hot couples in bathing suits may help to increase conversions. Be sure to check out our new summer creatives such as banners and landing pages on the FFN Affiliate banner farm.
- Match traffic & targets. You know what your traffic is like. In the summer it’s very important to match the traffic you have to the AFF site that best matches your viewer’s interests. If you have more of a kinky crowd then Alt.com is the perfect site for you to promote, and if you want to advertise to the gay community then OutPersonals.com would be the best choice. If your users want to interact with live cam models, then go with Cams.com. Getting the right site in front of your site’s users will increase your conversion rate during the summer slump.
- Experiment during the slowdown. In the summer, while things are a little slower, it’s a great time to experiment with different markets and sites to promote. You will probably discover something new about your audience and how it performs that you didn’t know, which will help you when things pick back up as summer dreams come to an end and people resume their regular lives in August and September. It’s a great way to use the summer slump to your advantage to increase ROI at a later date.
The summer slowdown can actually be a positive time for AdultFriendFinder affiliates if you know how to harness your data, reach your audience properly and try new things to gain knowledge to use later. Affiliates who do this can get on top of a slowdown at any time of year, which can make them more successful than those who take a slump lying down.
Now that you’ve beat the summer blues, take a break outside to catch some rays with a nice cool one and watch the numbers roll in! If you have any questions or just want to say “Hi” feel free to contact us anytime at [email protected].
